🎁 The New Year Airdrop
The first airdrop ever where you can earn points by buying a Land in the 2 brand new Regions of Lummelunda!
A pool of 100,000 $ALICE is up for grabs in this program. Learn how the program works and how you can get your hands on a part of the prize pool 👇
Rewards Board
The New Year Airdrop will be powered by the Rewards board. You can access it by heading to our website and clicking on the Rewards Tab.
The Rewards Board will display a variety of tasks, ranging from social media tasks to in-game tasks. When you complete tasks, you can claim points. You can then check the leaderboard to see how you’re doing compared to other players.
Here’s where it gets exciting: the higher your position on the leaderboard, the greater your chances of being rewarded with $ALICE.
Timeline
The New Year Airdrop will run for 4 weeks, from February 5th to March 5th.
Airdrop Tasks
Points can be earned by engaging in 3 different types of tasks. The following sections outline the points you can expect to receive for completing each type of activity.
Please note that throughout the 4 weeks, tasks with different point values may also be dropped. Every Thursday at 1 pm UTC, new tasks are dropped on the Rewards board.
1. Become a Land Owner in the 2 New Regions
Starting on February 5th, we are running a very special Land Sale in Lummelunda. For the first time, all the Neighbors can buy their lands in Tinsel Falls and Gloomy Gulch Regions!
For each land bought in these 2 new regions, you'll get a defined amount of points, based on the attributes of each land (quality of Soil and Water), summed up.
Good
1500
Excellent
2000
Legendary
2500
How it works in practice:
Only primary sales on the marketplace are eligible for this points attribution
For each land you buy in the primary market in these 2 new regions, you will get the sum of the points as stated in the table above. The more lands you buy, the more points you get.
Example: If you buy a land that has a good quality of Soil, and Excellent Quality of water, you'll get 1500+2000=3500 points added on the leaderboard. This applies to each piece of land you buy.
You can claim the points on the rewards board, but the leaderboard will only be updated with the due amount of points every Monday, Wednesday, and Friday at around 1 pm UTC. So if you don't see your points immediately being reflected, don't panic, they will be there in the next update!
2. Social Media Tasks
You may be asked to like, comment, or repost content that My Neighbor Alice shares on its official social media profiles. Additionally, you might be asked to create special content for My Neighbor Alice, such as a short video or authentic pictures. You must claim your points by going to the Rewards tab and clicking the “Claim” button.
Make sure to check the Rewards Board often, as new social media tasks can be dropped at any time and on any day.
Like 👍
20
Comment ✍️
40
Repost ♻️
40
Creative Action 🎨
150
3. In-game Tasks
You may be asked to complete in-game tasks ranging from simple ones, like using the landscaping feature, to more complex tasks, such as crafting intricate NFTs. The points awarded will correspond to the difficulty of the task.
Make sure to check the Rewards Board often, as every week new in-game tasks will be added to the Board.
How to Claim Points:
Once a task is completed, you must claim your points by going to the Rewards tab and clicking the “Claim” button. Points can only be claimed 10 minutes after task completion.
The time at which you claim the points will be considered the official completion time for the quest.
Important:
If a task is completed but points are not claimed before the program ends, no points will be awarded for that quest.
Make sure to complete and claim your points before the program closes to ensure your progress is rewarded!
In-game Tasks ⭐
200
In-game Tasks ⭐⭐
500
In-game Tasks ⭐⭐⭐
1000
Temporary Task – 10% Reimbursement on every land bought (Game Night #1)
During Game Night #1 (February 13, 2026, 11 AM UTC), a special temporary task will become available.
From the start of Game Night #1, players will have 12 hours to claim this task and opt in for a 10% reimbursement on all land purchases made from the beginning of Game Night #1 until the end of the New Year Airdrop (March 5).
This task grants 0 airdrop points, but unlocks a major advantage if you’re planning to buy new land in Gloomy Gulch or Tinsel Falls. You need to claim it (click claim on the rewards board) to whitelist your wallet for the reimbursement.
Important:
Players must claim the task within the first 12 hours after Game Night #1 begins.
Once claimed, players will receive 10% reimbursement on the total amount spent on land purchases on the primary Market between February 13 (11 AM UTC) and March 5 (1 PM UTC)
Players who do not claim the task within the 12-hour window will not be eligible.
The reimbursement will be made after the end of the New Year Airdrop: March 5 (no later than 7 days later).
This is a limited-time opt-in opportunity.
Leaderboard and $ALICE Rewards
As you complete tasks, you’ll earn points that determine your leaderboard ranking.
Completing tasks quickly is important - if you have the same points as another player, but they reached that score before you, they will be ranked higher. For example, if one player reaches 100 points on February 20th and another player reaches 100 points on February 21st, the first player will rank ahead of the second one.
These rewards will be added directly to your in-game balance, so make sure you have a My Neighbor Alice account to claim them!
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